When someone searches for you on Google, a Knowledge Panel is the information box that appears on the right side of the search results. It shows:
- Your photo
- Your specialty
- Where you practice
- Your ratings and reviews
- Links to your website and social media
- Contact information
Example: Like what you see when you search for “Dr. Srinivas Kasha” in your screenshot.
- You cannot directly apply for a Knowledge Panel
- Google creates them automatically when it determines you’re notable enough
- It typically takes 6-12 months of consistent effort
- You’re building your online reputation, which is valuable regardless of the panel
- This is NOT difficult - just requires consistency and patience
- Time: 3-5 hours per week
- Money: ₹10,000-30,000 for basics (website, professional photos)
- Patience: Results take time
- Help: For some technical tasks, you’ll need to hire someone (I’ll tell you when)
Professional photos are used everywhere - your website, social media, Google Business Profile, medical directories.
Step 1: Hire a Photographer
- Search Google for “professional headshot photographer [your city]”
- Look at their portfolio
- Budget: ₹5,000-15,000 for a photo session
- Schedule appointment
Step 2: What Photos to Take Tell the photographer you need:
- Professional headshot (close-up, professional attire, neutral background)
- This is your primary photo - use everywhere
- Formal medical coat is good
- Friendly, approachable expression
- Full body photo in your workplace
- In clinic/hospital setting
- With medical equipment if relevant
- Professional attire
- Action shots (if possible)
- Consulting with patient (with model or with patient’s permission)
- Working in your office
- At your desk
- Workplace photos
- Reception area
- Consultation room
- Equipment
- Building exterior
Important: Get high-resolution files (at least 1MB per photo). You’ll use these for years.
Your website is your online headquarters. Google uses it to verify your identity and pull information for your Knowledge Panel.
Step 1: Find a Web Developer
- Search for “medical website designer India” or “doctor website developer [your city]”
- Check sites like:
- Fiverr.com (budget-friendly)
- Upwork.com (more professional)
- Local web agencies
- Budget: ₹20,000-50,000 for a professional medical website
Step 2: What to Tell the Developer Give them this checklist:
□ Professional medical website
□ 6 pages minimum: Home, About, Services, Credentials, Blog, Contact
□ Mobile-friendly (works on phones)
□ Fast loading
□ Clean, professional design (blues/greens/whites)
□ Contact form
□ Google Maps integration
□ SSL certificate (HTTPS - secure)
□ Domain name: drfirstnamelastname.com
□ Include "schema markup" for doctors (important for Google)
□ Easy for me to update blog posts
□ Set up Google Analytics
Step 3: Domain Name
- Your developer will help register
- Choose:
drfirstnamelastname.com - If taken, try:
drfirstnamelastname.inorfirstnamelastnameMD.com - Cost: ₹500-1,500 per year
Use Wix (Easiest Option)
Step 1: Go to Wix.com
- Click “Get Started”
- Choose “Healthcare” category
- Pick a doctor/medical template you like
Step 2: Customize Your Site
- Click on text to edit
- Click on images to upload your photos
- Follow the step-by-step Wix guide
- Choose a color scheme (keep it professional)
Step 3: Create These Pages
Home Page:
- Your photo
- “Dr. [Your Name] - [Your Specialty] in [City]”
- Brief 2-3 sentence introduction
- “Book Appointment” button with your phone number
About Page (VERY IMPORTANT): Write 300-500 words about:
- Your medical education (where you studied)
- Your training and experience
- What you specialize in
- Why you became a doctor
- Your approach to patient care
- Any personal touches (family, hobbies - makes you relatable)
Services Page:
- List conditions you treat
- Procedures you perform
- Treatments you offer
- Insurance you accept
Credentials Page:
- Medical degree details
- Board certifications
- Fellowships
- Professional memberships (IMA, IOA, etc.)
- Awards and recognition
- Hospital affiliations
Blog Page:
- This is where you’ll write articles (we’ll cover this later)
Contact Page:
- Office address
- Phone number
- Office hours
- Map
- Contact form
Step 4: Buy Your Domain
- In Wix, click “Connect Domain”
- Search for drfirstnamelastname.com
- Purchase for ₹800-1,500/year
Step 5: Publish Your Site
- Click “Publish” button
- Your site is now live!
Helpful Tutorial: https://www.youtube.com/watch?v=[Wix tutorial] Search YouTube for “Wix doctor website tutorial”
This is the MOST IMPORTANT step. Your Google Business Profile often becomes the foundation for your Knowledge Panel.
Step 1: Go to Google Business Profile
- Visit: https://www.google.com/business/
- Click “Manage now”
- Sign in with your Google account (or create one)
Step 2: Enter Your Information
Business Name:
- Enter: “Dr. [Your First and Last Name]”
- Don’t add unnecessary words like “Best Doctor” or “Top Surgeon”
- Keep it simple and professional
Business Category:
- Type “Doctor” and select from dropdown
- You can add secondary categories like your specialty
Location:
- Select “Yes, I serve customers at my address”
- Enter your clinic/hospital address
- Make sure it’s EXACT (matching what’s on your medical license)
Contact Information:
- Phone number (mobile or clinic)
- Website URL (your new website)
Step 3: Verify Your Business Google will send you a postcard to your clinic address with a verification code.
- Wait 5-10 days for postcard
- Enter the code when it arrives
- Your profile is now verified!
Alternative Verification:
- Sometimes Google offers instant verification via email or phone
- If you see this option, use it (much faster)
Step 4: Complete Your Profile (After Verification)
Add Photos (at least 10):
- Your professional headshot
- Office exterior
- Reception area
- Consultation room
- Equipment
- Staff photos (if applicable)
- Any awards/certificates on your wall
Write Your Description (750 characters maximum):
Dr. [Name] is a board-certified [specialty] with [X] years of experience in [city].
He completed his medical training at [medical school] and specializes in [specific conditions/treatments].
Dr. [Name] is known for [your unique approach or specialty] and has helped thousands of patients with [conditions you treat].
He is affiliated with [hospital names] and is a member of [professional organizations like IMA, IOA].
[Add one personal sentence about your philosophy or commitment to patients]
Add Services:
- Click “Services” tab
- Add each service you offer
- Include: condition name, treatment name, procedure name
Add Attributes:
- “Accepts new patients”
- “Wheelchair accessible” (if true)
- Insurance types accepted
- Languages spoken
Set Hours:
- Enter your consultation hours for each day
- Mark holidays as “Closed”
Enable Messaging (optional):
- Allows patients to text you directly through Google
- You’ll get messages on your phone
Step 5: Create Your First Post
- Click “Posts” in your dashboard
- Write a short update (e.g., “Welcome to my practice! I’m here to help with all your [specialty] needs.”)
- Add a photo
- Click “Publish”
Helpful Video: Search YouTube for “Google Business Profile setup for doctors”
LinkedIn is the most important social media for professionals. Google trusts it highly.
Step 1: Create Account
- Go to: https://www.linkedin.com
- Click “Join now”
- Use your professional email
- Enter your first and last name (as it appears professionally)
Step 2: Profile Photo
- Click on your profile picture circle
- Upload your professional headshot
- Make sure it’s cropped properly (just your face and shoulders)
- Use the same photo everywhere for consistency
Step 3: Background Banner
- Click camera icon on banner area
- Upload a professional image
- Options:
- Stock photo of medical instruments
- Your clinic/hospital
- Professional blue/green background
- Find free images at: Unsplash.com or Pexels.com
- Search for “medical professional background”
Step 4: Headline Click “Add profile section” → “Headline” Write (under 220 characters):
Board-Certified [Specialty] | [Hospital Name] | [X] Years Experience | Helping [Patient Type] with [Specific Conditions/Treatments]
Example:
Board-Certified Orthopedic Surgeon | KIMS Hospital | 15 Years Experience | Specializing in Joint Replacement & Sports Injuries
Step 5: About Section Click “Add profile section” → “About” Write 2000 characters about:
[Paragraph 1: Who you are and what you do]
I am a board-certified [specialty] with [X] years of experience practicing at [hospital/clinic] in [city]. I specialize in [specific areas] and have dedicated my career to helping patients [specific patient outcomes].
[Paragraph 2: Your education and training]
I completed my MBBS from [medical school] and my [specialty] residency at [hospital]. I further specialized through [fellowship/advanced training] in [specific area].
[Paragraph 3: Your approach and philosophy]
My approach to patient care is [describe your philosophy]. I believe in [your values - e.g., "comprehensive care that treats the whole patient, not just the symptoms"].
[Paragraph 4: What makes you different]
What sets my practice apart is [your unique approach, special techniques, or areas of focus]. I stay current with the latest research and techniques to provide the best care possible.
[Paragraph 5: Call to action]
If you're experiencing [symptoms/conditions], I'm here to help. Visit my website at [URL] to learn more or schedule a consultation.
[Optional Paragraph 6: Personal touch]
Outside of medicine, I enjoy [hobbies/interests]. I live in [city] with [family, if you want to share].
Step 6: Add Experience
- Click “Add profile section” → “Experience”
- Click “Add position”
For EACH job you’ve had:
- Title: “Senior Consultant - Orthopedic Surgery” (example)
- Company: Type hospital name, select from dropdown
- Location: City, State
- Start date: Month and year you started
- End date: Check “I currently work here” if still there
- Description: Write 100-200 words about:
- What you do in this role
- Conditions you treat
- Procedures you perform
- Number of surgeries/patients per year
- Any special achievements in this role
Step 7: Add Education
- Click “Add profile section” → “Education”
For EACH degree:
- School: Type your medical school, select from dropdown
- Degree: MBBS, MD, DNB, etc.
- Field of study: Medicine, Orthopedic Surgery, etc.
- Start year: When you started
- End year: When you graduated
- Description (optional): Any honors, achievements, research
Step 8: Add Licenses & Certifications
- Click “Add profile section” → “Licenses & Certifications”
Add each:
- Name: “Medical Council of India Registration”
- Issuing organization: Medical Council of India
- Issue date: When you got it
- Credential ID: Your registration number
Repeat for:
- Board certifications
- State medical council registrations
- Any specialty certifications
- Advanced training certificates
Step 9: Add Skills
- Click “Add profile section” → “Skills”
- Add 20-30 relevant skills
Examples:
- Orthopedic Surgery
- Joint Replacement
- Arthroscopy
- Trauma Surgery
- Sports Medicine
- Patient Care
- Surgical Planning
- Medical Education
- Clinical Research
- Pain Management
Step 10: Customize Your URL
- Click “Edit public profile & URL” (right sidebar)
- Under “Edit your custom URL”, click pencil icon
- Change to: linkedin.com/in/drfirstnamelastname
- Save
Step 11: Start Building Connections
- Search for colleagues from medical school
- Connect with doctors you work with
- Connect with other specialists in your city
- Connect with professional organizations
- Add personalized note: “Hi [Name], I’d like to connect as fellow medical professionals in [city]. Looking forward to staying in touch!”
Goal: Aim for 500+ connections (this makes you appear more established)
Helpful Video: Search YouTube for “LinkedIn profile optimization for doctors”
Medical directories help patients find you AND help Google verify you’re a real, practicing doctor.
1. Practo (MOST IMPORTANT in India)
- Go to: https://www.practo.com/consult/doctors-registration
- Click “List your practice”
- Fill out registration form
- You’ll need:
- Medical registration number
- Photo
- Clinic address
- Qualifications
- Services offered
- Enable online appointments if you want
- Takes 2-3 days for approval
2. Lybrate
- Go to: https://www.lybrate.com/join-us
- Click “For Doctors”
- Complete registration
- Upload documents
- Complete profile 100%
3. JustDial
- Go to: https://www.justdial.com/Free-Listing
- Click “Add Your Business”
- Select “Healthcare > Doctors”
- Fill in details
- Verify via phone call
4. Sulekha
- Go to: https://www.sulekha.com/business/register
- Select “Healthcare”
- Complete business listing
- Add photos and description
5. Credihealth
- Go to: https://www.credihealth.com/doctors-registration
- Register as a doctor
- Complete profile
- Add hospital affiliations
6. Timesmed
- Go to: https://www.timesmed.com/doctors-registration
- Fill registration form
- Complete profile
- Verify credentials
7. Metropolis Healthcare Directory (if affiliated)
- Contact them about being listed
- Provide credentials
8. DocsApp
- Download app or visit website
- Register as doctor
- Complete telemedicine setup (optional)
9. Local Hospital/Clinic Website
- Contact your hospital’s marketing team
- Request complete profile update
- Provide professional photo and updated bio
- Make sure your information is current
10. Medical Association Directories
- Indian Medical Association: https://www.ima-india.org
- Your specialty organization (IOA for orthopedics, etc.)
- Register/update your member profile
- Make sure it’s publicly viewable
Create a document with this information to copy-paste:
FULL NAME: Dr. [First Middle Last Name]
PROFESSIONAL NAME: Dr. [First Last Name]
CREDENTIALS: MD, DNB, [Other certifications]
SPECIALTY: [Your exact specialty]
SUB-SPECIALTIES: [List specific areas]
REGISTRATION NUMBERS:
- MCI Number: [Number]
- State Medical Council: [Number]
- [Any other licenses]
EDUCATION:
- MBBS - [Medical School, Year]
- [Specialty Training] - [Institution, Year]
- [Fellowship] - [Institution, Year]
EXPERIENCE: [X] years
CURRENT POSITION: [Title] at [Hospital Name]
HOSPITAL AFFILIATIONS:
- [Hospital 1]
- [Hospital 2]
- [Hospital 3]
CLINIC ADDRESS: [Exact address]
PHONE: [Phone number with code]
EMAIL: [Professional email]
WEBSITE: [Your website URL]
CONSULTATION HOURS:
Monday: [Time]
Tuesday: [Time]
[etc.]
CONSULTATION FEE: ₹[Amount]
LANGUAGES: [Languages you speak]
BIO (Short - 150 words):
[Your brief professional bio]
BIO (Long - 500 words):
[Your comprehensive bio]
SERVICES OFFERED:
- [Service 1]
- [Service 2]
- [Service 3]
[etc.]
CONDITIONS TREATED:
- [Condition 1]
- [Condition 2]
[etc.]
Save this document and use it for every single directory. Exact consistency is crucial!
- Each directory takes 15-30 minutes
- Spread over 2 weeks: Do 1-2 directories per day
- Once completed, rarely need to update
Step 1: Create Account
- Go to: https://twitter.com
- Click “Sign up”
- Use your professional email
- Username: @DrFirstnameLastname or @FirstnameLastnameMD
Step 2: Profile Setup
-
Profile photo: Same professional headshot
-
Banner image: Professional medical-themed image
-
Name: Dr. [First Last Name]
-
Bio (160 characters):
[Specialty] at [Hospital] | [Medical School] Alumni | Passionate about [your focus area] | Helping patients with [conditions] | Views my own -
Location: [Your City, State]
-
Website: [Your website URL]
-
Birth date: Add (helps with verification)
Step 3: First Actions
-
Follow 20-30 medical professionals, hospitals, health organizations
-
Follow Indian Medical Association, WHO, medical journals
-
Follow local hospitals and health departments
-
Make your first tweet:
Excited to join Twitter! I'm a [specialty] in [city], passionate about [your focus]. Looking forward to connecting with fellow healthcare professionals and sharing insights about [your specialty]. #Medicine #Healthcare
What to Tweet (2-3 times per week):
- Health tips related to your specialty
- Comments on medical news
- Patient education (general, no personal info)
- Your blog posts (when you write them)
- Attend medical conference? Share learnings
Examples:
"As an orthopedic surgeon, I often see weekend warrior injuries. Here's my advice: warm up for 10 minutes before any sport, regardless of your fitness level. Prevention is better than surgery! #SportsInjury #Prevention"
"Myth: Cracking knuckles causes arthritis. Fact: No scientific evidence supports this. While it may annoy people around you, it won't damage your joints. #MedicalMyths #Arthritis"
Step 1: Create Page
- Log into your personal Facebook
- Go to: https://www.facebook.com/pages/create
- Choose “Business or Brand”
- Category: “Doctor” or “Medical & Health”
- Name: “Dr. [First Last Name]” or “Dr. [First Last Name] - [Specialty]”
Step 2: Setup
- Profile Picture: Same professional headshot
- Cover Photo: Professional medical-themed banner
- About: Copy your bio
- Contact Information: Phone, email, website
- Location: Add your clinic address
Step 3: First Post
Welcome to my official Facebook page! I'm Dr. [Name], a [specialty] practicing at [hospital] in [city].
I've created this page to share health information about [your specialty] and stay connected with my patients and the community.
Feel free to like and follow for regular health tips and updates!
What to Post (2-3 times per week):
- Health education posts
- Infographics about conditions you treat
- Your blog articles
- Office updates
- Health awareness days (World Health Day, etc.)
- Patient success stories (with permission only)
Important: Never post patient information without written consent!
Step 1: Create Account
- Download Instagram app
- Sign up with professional email
- Username: @Dr.Firstnamelastname or @DrFirstnameLastnameMD
Step 2: Setup
-
Profile Photo: Same headshot
-
Name: Dr. [First Last Name]
-
Bio (150 characters):
[Specialty] | [Hospital] Helping patients with [conditions] [City, State] 📧 [email] 👇 Book appointment -
Website Link: Your website
-
Category: Doctor
Step 3: Content Strategy Instagram is visual, so post:
- Educational graphics (use Canva.com to create)
- Before/after X-rays (anonymized, with patient permission)
- Office photos
- Health tips in image format
- Behind-the-scenes (appropriate, non-confidential)
- Infographics about conditions
- Post 3-4 times per week
- Use relevant hashtags: #Orthopedics #KneeReplacement #[YourCity]Doctor
Creating Graphics with Canva:
- Go to: https://www.canva.com (free account)
- Search for “medical Instagram post”
- Choose a template
- Edit with your content
- Download and post
Content creation is crucial. This is how you demonstrate expertise to Google.
Goal: 2 blog posts per month minimum (1 per week is better)
Easy Topics to Start With:
- Patient Education Posts:
- “Understanding [Common Condition]: Symptoms and Treatment”
- “When Should You See a Doctor for [Symptom]?”
- “What to Expect During [Procedure/Surgery]”
- “Recovery Timeline: After [Surgery]”
- “Non-Surgical Options for [Condition]”
- Preventive Care:
- “5 Ways to Prevent [Injury/Condition]”
- “Daily Exercises for [Health Goal]”
- “Warning Signs You Shouldn’t Ignore”
- “How to Keep Your [Body Part] Healthy”
- Debunking Myths:
- “Top 5 Myths About [Condition] - What’s Really True”
- “Does [Common Belief] Really Cause [Condition]?”
- “Separating Fact from Fiction: [Topic]”
- Personal/Professional Stories:
- “Why I Became a [Specialty]”
- “A Day in the Life of an [Specialty] Surgeon”
- “My Approach to Patient Care”
- “What I’ve Learned in [X] Years of Practice”
Step 1: Choose Your Topic Pick one from above that you can speak about easily.
Step 2: Create Outline
Title: [Your blog post title]
Introduction (2-3 sentences):
- What is this article about?
- Why should the reader care?
Section 1: [First main point]
- Explain this point
- Give examples
Section 2: [Second main point]
- Explain this point
- Give examples
Section 3: [Third main point]
- Explain this point
- Give examples
Conclusion (2-3 sentences):
- Summarize the main points
- Call to action (schedule appointment, ask questions, etc.)
Step 3: Write It
- Don’t worry about perfection
- Write like you’re talking to a patient
- Use simple language (avoid too much medical jargon)
- Aim for 800-1,500 words
- Break into short paragraphs (2-3 sentences each)
Step 4: Add to Your Website
- Log into your website (Wix, WordPress, or whatever you used)
- Go to “Blog” section
- Click “New Post”
- Paste your content
- Add a relevant image (find free images at Unsplash.com or Pexels.com)
- Click “Publish”
Step 5: Share It After publishing, share on:
- LinkedIn (write 2-3 sentence summary + link)
- Twitter (1-2 sentence summary + link)
- Facebook (short description + link)
- Google Business Profile (create a post with link)
Option 1: Voice Recording Method
- Use your phone’s voice recorder
- Talk through the topic for 10-15 minutes (like explaining to a patient)
- Use a transcription service:
- Otter.ai (free, automatic)
- Sonix.ai (paid, more accurate)
- Or hire someone on Fiverr to transcribe
- Edit the transcription
- Post on your blog
Option 2: Hire a Medical Content Writer
- Find on Fiverr.com or Upwork.com
- Search for “medical content writer”
- Budget: ₹2,000-5,000 per article
- You provide the outline, they write it
- You review and approve
Important: If hiring a writer, you still need to review everything for medical accuracy!
Reviews are critical for your online reputation and Google Business Profile.
Step 1: Identify Happy Patients Think of patients who:
- Had successful outcomes
- Thanked you verbally
- Seem comfortable with technology
- You have a good relationship with
Step 2: Ask in Person (Best Method) After a successful visit:
"I'm so glad your treatment has been successful! If you're comfortable, I'd really appreciate if you could share your experience in a Google review. It helps other patients find me and learn about our practice. Would you be willing to do that?"
If they say yes:
"Thank you! I'll send you a text message with a link that makes it really easy. It'll just take 2 minutes."
Step 3: Send Review Link
First, get your review link:
- Go to your Google Business Profile
- Click “Get more reviews”
- Copy the link
Then, send this text message:
Hi [Patient Name], this is Dr. [Your Name]. Thank you again for letting me treat you! If you have 2 minutes, I'd appreciate if you could share your experience here: [paste link]. Thank you for your support! - Dr. [Your Name]
- Practo (ask during or after visit)
- Lybrate (send link via SMS)
- Your website (add testimonial section)
- Facebook page
Respond to ALL Reviews (within 24-48 hours):
For Positive Reviews:
Thank you so much for your kind words, [Name]! It was my pleasure to treat you. Your recovery/progress has been wonderful to see. If you ever need anything, please don't hesitate to reach out. Best wishes for your continued health! - Dr. [Your Name]
For Negative Reviews:
Thank you for your feedback, [Name]. I'm sorry to hear about your experience. I'd like to discuss this with you personally to address your concerns. Please call our office at [phone number] so we can make this right. - Dr. [Your Name]
Never:
- Reveal any medical information
- Argue with the reviewer
- Get defensive
- Ignore the review
Wikidata is a structured database that Google uses heavily for Knowledge Panels. This is important!
Step 1: Create Account
- Go to: https://www.wikidata.org
- Click “Create account” (top right)
- Choose username (your name is fine)
- Create password
- Verify email
Step 2: Search for Yourself
- Use search box to search for your name
- Make sure you don’t already have an entry
- If you do, you can improve it; if not, proceed
Step 3: Create New Item
- Click “Create a new item” (left sidebar under “Tools”)
- You’ll see a form
Step 4: Fill Basic Information
Label: Dr. [First Last Name] Description: [Specialty] from India Aliases:
- Dr. [First Middle Last]
- [First Last], MD
- Any other names you’re known by
Click “Create”
Step 5: Add Statements Now you’ll add information about yourself. Each piece of info is called a “statement.”
Click “add statement” for each of these:
Instance of (P31):
- Type “human” and select it
Sex or gender (P21):
- Select “male” or “female”
Country of citizenship (P27):
- Type “India” and select it
Occupation (P106):
- Type “physician” and select
- Click “add value” to add another
- Type your specialty (e.g., “surgeon”, “orthopedist”)
Field of work (P101):
- Type your specialty area (e.g., “orthopedic surgery”)
Educated at (P69):
- Type your medical school name
- If it exists in Wikidata, select it
- If not, just type the name
- Click “add value” to add residency hospital, fellowship institutions
Employer (P108):
- Type your current hospital
- Select if it exists in Wikidata
Official website (P856):
- Paste your website URL
Step 6: Add Social Media Links
LinkedIn profile ID (P6634):
- Your LinkedIn username (the part after linkedin.com/in/)
Twitter username (P2002):
- Your Twitter handle (without the @)
Facebook profile ID (P2013):
- Your Facebook page name/ID
Instagram username (P2003):
- Your Instagram handle (without the @)
Step 7: Add References For each statement you added, you should add a “reference” (proof):
- Click “add reference” next to any statement
- Common references:
- Your website
- Your LinkedIn profile
- Hospital website
- Medical license database
Property to use for reference:
- Reference URL (P854): Paste the URL
- Click “publish”
Step 8: Save Everything After adding all statements and references, your Wikidata entry is complete!
Helpful Video: Search YouTube for “How to create Wikidata entry” - many tutorials available
Guest posting means writing articles for other websites. This builds your authority and creates backlinks to your site.
1. Local Newspapers/Magazines:
- Most have a “Health” or “Lifestyle” section
- Contact the health editor
- Offer to write a monthly health column
2. Hospital/Clinic Blogs:
- If your hospital has a blog, offer to contribute
- Provide patient education articles
- They’ll usually include your bio with link
3. Medical Association Publications:
- IMA newsletters
- Specialty society publications
- Write about your area of expertise
4. Health Websites:
- Healthline, Medical News Today (harder to get accepted)
- Smaller health blogs (easier to start)
- Patient advocacy organization blogs
5. LinkedIn Articles:
- Actually easier than you think!
- Write directly on LinkedIn as “article” (not post)
- More visibility than regular posts
Email Template:
Subject: Guest Post Proposal: [Compelling Article Title]
Dear [Editor Name],
My name is Dr. [Your Name], and I'm a board-certified [specialty] with [X] years of experience practicing at [hospital name] in [city].
I'm writing to propose a guest article for [Publication Name] titled "[Article Title]" that I believe would be valuable for your readers.
The article would cover:
- [Main point 1]
- [Main point 2]
- [Main point 3]
This topic is particularly relevant right now because [explain why it's timely or important].
I can deliver a [word count] article by [date]. You can learn more about my background at [your website].
Would this be of interest? I'm happy to adjust the topic based on your editorial needs.
Thank you for your consideration.
Best regards,
Dr. [Full Name]
[Credentials]
[Email]
[Phone]
[Website]
Write for LinkedIn First (no approval needed):
- Click “Write article” on LinkedIn
- Write 800-1,200 words
- Use your blog post content (but rewrite, don’t just copy)
- Add relevant images
- Include your bio at the end
- Publish
- Share in your feed
This counts as published content!
Join These Organizations (if not already a member):
Indian Medical Association (IMA):
- Visit: https://www.ima-india.org
- Click “Membership”
- Fill application form
- Pay membership fee
- Once member, update your profile on their website
Your Specialty Association:
- For Orthopedics: Indian Orthopaedic Association (IOA)
- For each specialty there’s an association
- Search: “[Your specialty] association India”
- Join and create/update profile
State/Local Medical Society:
- Telangana State Medical Council
- Hyderabad Medical Association
- Search: “medical association [your city]”
Benefits:
- Listed in member directories
- Networking opportunities
- Conference discounts
- Professional credibility
- Sometimes featured in newsletters
Join and Participate:
1. Sermo (global physician community):
- Visit: https://www.sermo.com
- Sign up (free for doctors)
- Verify credentials
- Participate in discussions
- Answer questions
2. DoctorsHangout (Indian doctors):
- Search for communities specific to Indian doctors
- Participate in forums
3. LinkedIn Groups:
- Search for medical groups in your specialty
- Join 5-10 active groups
- Comment on posts (not just scroll)
- Share insights
Time Commitment: 15-30 minutes per day
Search For:
- “[Your specialty] conference India”
- “Medical conference [your city]”
- Check your professional association websites (they list conferences)
Types to Attend:
- Local/regional (easier to start)
- National specialty conferences
- Hospital CME events
- Medical society meetings
Start Small:
- Hospital Grand Rounds:
- Offer to present at your own hospital first
- Topic: Your specialty or an interesting case
- Usually 30-45 minute presentation
- Local Medical Society Meetings:
- Volunteer to present
- Present case studies or new techniques
- CME Events:
- Local Continuing Medical Education events often need speakers
- Contact organizers and offer to present
Move Up to Conferences:
- Submit Poster Presentation:
- Easier to get accepted than oral presentations
- Create a poster about:
- Interesting case
- Case series
- Treatment outcomes
- New technique you use
- Abstract submission usually 6-9 months before conference
- Submit Abstract for Oral Presentation:
- More competitive
- Usually need data/research
- Present research findings or case series
Benefits for Knowledge Panel:
- Conference websites list speakers
- Often issue certificates
- Networking opportunities
- Photos and credentials
- Content for your website and LinkedIn
After presenting:
-
Take photos (you presenting, poster, certificate)
-
Get copy of program listing your name
-
Post on LinkedIn:
Honored to present at [Conference Name] on [Topic]. Thank you to [Conference/Organization] for the opportunity to share insights on [subject]. #MedicalConference #[YourSpecialty] #[ConferenceName] -
Add to your website under “Speaking Engagements”
-
Add to LinkedIn under “Accomplishments”
This is more advanced but valuable.
1. Case Reports (Easiest):
- Document interesting or educational cases
- Write 1,000-1,500 words
- Submit to journals that accept case reports
- Indian journals are often easier to publish in
2. Literature Reviews:
- Review recent research in your area
- Summarize and analyze findings
- Submit to specialty journals
3. Letters to Editor:
- Read recent journal articles
- Write thoughtful commentary
- Submit to same journal
- Often gets published (easier than full articles)
Indian Journals:
- Journal of Orthopaedics (if orthopedic surgeon)
- Indian Journal of Surgery
- Search: “Indian [specialty] journal”
Steps:
- Read submission guidelines
- Format according to requirements
- Submit online
- Wait for peer review (2-6 months)
- Make revisions if requested
Promote Your Publication:
- Add to LinkedIn under “Publications”
- Write a blog post explaining findings in plain language
- Share on social media
- Add to your website
- Include in email signature
- Create a “Publications” page on website
Register with:
- ORCID (https://orcid.org): Free unique researcher ID
- Google Scholar: Create profile to list publications
- ResearchGate (https://www.researchgate.net): Academic social network
Media mentions are powerful for Knowledge Panels.
Register with HARO (Help a Reporter Out):
- Go to: https://www.helpareporter.com
- Sign up as a source (free)
- Choose “Medical” categories
- You’ll receive 3 emails per day with journalist queries
- Respond to 3-5 relevant queries per week
Response Template:
Hi [Journalist Name],
I'm Dr. [Your Name], a board-certified [specialty] with [X] years of experience practicing at [Hospital] in [City].
Regarding your query about [topic], here's my expert perspective:
[Answer their question in 150-300 words]
[Provide specific, quotable insights]
[Back up with your experience or data]
I'm happy to provide additional information or clarification.
Best regards,
Dr. [Full Name]
[Credentials]
[Phone]
[Email]
[Website]
Tips:
- Respond within 1-2 hours (speed matters!)
- Be specific and quotable
- Provide real value
- Include credentials
- Don’t just promote yourself
Contact Local Health Reporters:
- Find health reporters at:
- Local newspapers
- TV news stations
- Radio stations
- Follow them on Twitter
- Send pitch email
Pitch Template:
Subject: Local Expert Available: [Timely Health Topic]
Dear [Reporter Name],
I'm Dr. [Name], a [specialty] at [Hospital] here in [City].
I noticed your recent coverage of [mention their article]. With [current event/season], many [city] residents are experiencing [health issue related to your expertise].
In my [X] years treating patients in [city], I've seen [relevant observation]. I'd be happy to provide expert commentary on:
- [Specific angle 1]
- [Specific angle 2]
- [Specific angle 3]
I can also provide:
- Patient perspectives (with their permission)
- Practical prevention/treatment advice
- Statistics from my practice
I'm available for phone or in-person interviews. Please let me know if this would be valuable for your audience.
Best regards,
Dr. [Name]
[Phone]
[Email]
Timing Ideas:
- Summer: Heat-related injuries, sports injuries
- Monsoon: Slip and fall injuries, joint pain
- Winter: Cold-related conditions
- Any time: Comment on health news, new research
Maximize It:
- Request link to article/video
- Add to website “In the News” section
- Share on all social media
- Add to LinkedIn as “Featured” item
- Screenshot and save (media sites sometimes take down old content)
- Add to Google Business Profile as post
Video is increasingly important. Don’t worry, it’s easier than you think!
Step 1: Create Channel
- Go to: https://www.youtube.com
- Sign in with Google account
- Click your profile icon → “Create a channel”
- Use your name: “Dr. [First Last Name]”
Step 2: Channel Setup
-
Profile picture: Your professional headshot
-
Banner: Professional medical-themed image (2560 x 1440 pixels)
- Create free at Canva.com
-
Description:
Welcome to Dr. [Name]'s channel! I'm a board-certified [specialty] in [city] dedicated to patient education and health awareness. On this channel, I share: ✓ Patient education about [conditions] ✓ Treatment options explained simply ✓ Prevention tips and health advice ✓ Answering common patient questions Subscribe for weekly health insights! Website: [URL] For appointments: [Phone] -
Links: Add your website, LinkedIn
Step 3: Your First Videos (Keep it Simple!)
Equipment You Need:
- Your smartphone (modern phones are fine!)
- Good lighting (face a window for natural light, or use a desk lamp)
- Quiet room
- Optional: Small tripod (₹500-1,000)
Easy Video Ideas:
- Introduction Video (2-3 minutes):
- “Hi, I’m Dr. [Name]”
- What you do
- Why you created this channel
- What viewers can expect
- Common Questions (5-7 minutes each):
- “5 Most Common Questions About [Condition]”
- Answer questions patients ask you regularly
- Myth Busting (3-5 minutes):
- “Truth About [Common Myth]”
- Explain what’s true and what’s not
- Prevention Tips (5-7 minutes):
- “How to Prevent [Injury/Condition]”
- Practical advice anyone can follow
Recording Tips:
- Look at camera, not screen
- Smile and be natural
- It’s okay to make mistakes - you can edit
- Speak clearly and not too fast
- Use simple language
Editing:
- Free option: iMovie (iPhone) or OpenShot (Android)
- Paid option: Hire editor on Fiverr (₹500-2,000 per video)
- Keep it simple - just trim beginning/end
Step 4: Upload and Optimize
Title: Make it clear and searchable
- Good: “ACL Tear Explained: Symptoms, Treatment & Recovery Timeline”
- Bad: “My thoughts on ACL”
Description: Write 200-300 words
In this video, I explain [topic].
[Summary of what you cover]
Topics covered:
00:00 Introduction
00:30 [Topic 1]
02:15 [Topic 2]
04:00 [Topic 3]
06:30 Conclusion
About Dr. [Name]:
[Short bio]
📍 Practice Location: [City, State]
📞 Appointments: [Phone]
🌐 Website: [URL]
💼 LinkedIn: [URL]
Subscribe for weekly health tips!
#[YourSpecialty] #[Condition] #HealthEducation
Tags: Add 10-15 relevant tags
- Your name
- Your specialty
- Topic keywords
- Location
Thumbnail:
- Create on Canva.com
- Use your face, large text
- Make it click-worthy but not clickbait
Goal: 1 video per month minimum
Being involved in your community builds local recognition.
1. Free Health Camps:
- Partner with local organizations
- Offer free consultations
- Takes 3-4 hours
- Get photos and local news coverage
- Post about it on social media and website
2. School Health Programs:
- Offer to speak at schools about:
- Sports injury prevention
- Good posture
- Health awareness
- Schools often welcome medical professionals
3. Corporate Health Talks:
- Reach out to local companies
- Offer free workplace health seminar
- Topic: “[Condition] Prevention for Office Workers”
- Companies appreciate free employee wellness programs
4. Senior Center Programs:
- Many seniors have health questions
- Offer Q&A session
- Build trust with older population
- Great word-of-mouth marketing
5. Health Awareness Events:
- World Health Day
- Arthritis Awareness Month
- Organize or participate in awareness campaigns
- Partner with hospitals or NGOs
For Each Event:
- Take photos (with permission)
- Get certificate or acknowledgment letter
- Request press release from organization
- Post on social media
- Add to website “Community Service” page
- Local newspapers often cover health camps
Time to see where you stand.
In Incognito/Private Browser:
- Open private/incognito window (Ctrl+Shift+N or Cmd+Shift+N)
- Search for:
- “Dr. [Your Name]”
- “[Your Name] doctor”
- “[Your Name] [specialty]”
- “[Your Name] [city]”
What You Should See:
- Your Google Business Profile (in map section)
- Your website (hopefully #1 result)
- Your LinkedIn profile
- Directory listings
- Social media profiles
- Any news articles/mentions
What You’re Looking For:
- Knowledge Panel (may or may not be there yet)
- Good rankings
- Consistent information
- Professional appearance
Google Business Insights:
- Log into Google Business Profile
- Click “Performance”
- Check:
- How many people viewed your profile
- How many clicked website
- How many called
- What searches found you
Google Analytics (if set up):
- Log into analytics.google.com
- Check:
- Website visitors per month
- Most popular pages
- Where visitors come from
- Time spent on site
Goal: Steady growth month over month
Look at your data and fix issues.
Issue: Not showing up in search Fix:
- Improve website SEO
- Get more backlinks (guest posts)
- Create more content
- Ensure Google Business Profile is complete
Issue: Few website visitors Fix:
- Post more on social media
- Write more blog posts
- Improve Google Business Profile
- Get more reviews
Issue: No one engaging on social media Fix:
- Post more consistently
- Use better images
- Ask questions
- Engage with others’ posts
- Use relevant hashtags
Issue: Not ranking for your name Fix:
- Check name consistency everywhere
- Get more quality backlinks
- Improve website authority
- Ensure schema markup is correct
If struggling with:
- Website technical issues → Hire web developer (Fiverr, Upwork)
- SEO → Hire SEO consultant for one-time audit
- Content creation → Hire content writer
- Social media → Hire virtual assistant
- Video editing → Hire video editor
Budget: ₹10,000-30,000 for professional help
By now you should have:
- Complete online presence
- Regular content publication
- Active social media
- Growing reputation
- Possibly seeing Knowledge Panel signs
Every Week:
- Post 2-3 times on social media
- Respond to all reviews
- Check Google Business messages
- Post on Google Business Profile
Every Two Weeks:
- Publish blog post on website
- Share blog post on social media
- Respond to 3-5 HARO queries
Every Month:
- Check analytics
- Update any changed information
- Add any new achievements
- Review and respond to directory reviews
- Create 1 YouTube video (or 1 every 2 months)
Every Quarter:
- Review all online profiles
- Update photos if needed
- Search for yourself
- Look for Knowledge Panel
- Plan next quarter’s content
Check regularly (weekly):
- Search your name in incognito browser
- Check from different devices
- Try different search terms
Signs it’s coming:
- Google Business Profile getting more prominent
- More info appearing in search results
- Related searches showing up
When You See It:
- Look for “Claim this knowledge panel” or “Suggest an edit” link
- Click it (must be signed in to Google)
- Follow verification process:
- Website verification (add code to site)
- Social media verification
- Official representative form
What You Can Do After Claiming:
- Suggest edits to information
- Update photos
- Correct inaccuracies
- Add social media links
- Improve description
What You Cannot Control:
- Whether Google accepts your suggestions
- What information Google chooses to display
- How quickly changes appear
- Panel removal (without good reason)
Keep Everything Updated:
- Website current
- Social media active
- Google Business Profile fresh
- New achievements added
- Professional photos updated
- Bio reflects current position
- Never share patient information without written consent
- Anonymize all case studies
- Never post identifiable patient photos without consent
- Follow HIPAA/medical ethics guidelines
- When in doubt, don’t post it
- Keep all content professional
- Avoid controversial topics
- Don’t criticize other doctors
- Don’t make unrealistic promises
- Don’t guarantee outcomes
- Follow medical ethics in all communication
- This process takes 6-12+ months
- Consistency matters more than perfection
- Small progress is still progress
- Don’t compare to others
- Focus on building genuine authority
Many doctors give up after 2-3 months. The ones who succeed are those who keep going.
- Post 2-3 times on social media
- Respond to any reviews
- Check and respond to Google Business messages
- Write and publish 1 blog post
- Share blog post on all social platforms
- Create 1 social media graphic
- Post to Google Business Profile
- Respond to 3-5 HARO queries
- Engage on LinkedIn (comment on others’ posts)
- Review analytics
- Plan next month’s content
- Update any changed information
- Check for Knowledge Panel
Total time: 4-8 hours per month Best practice: Break into 30-minute sessions daily
- Wix: https://www.wix.com
- WordPress: https://wordpress.com
- Squarespace: https://www.squarespace.com
- Free images: https://unsplash.com, https://pexels.com
- LinkedIn: https://www.linkedin.com
- Twitter: https://twitter.com
- Facebook: https://www.facebook.com
- Instagram: https://www.instagram.com
- Practo: https://www.practo.com
- Lybrate: https://www.lybrate.com
- JustDial: https://www.justdial.com
- Sulekha: https://www.sulekha.com
- Canva (design): https://www.canva.com
- Grammarly (writing): https://www.grammarly.com
- Hemingway (simplify writing): https://hemingwayapp.com
- YouTube: https://www.youtube.com
- Canva (thumbnails): https://www.canva.com
- Free video editor: OpenShot, iMovie
- Otter.ai: https://otter.ai
- Google Docs voice typing (free)
- Wikidata: https://www.wikidata.org
- ORCID: https://orcid.org
- Google Scholar: https://scholar.google.com
- ResearchGate: https://www.researchgate.net
- Google Analytics: https://analytics.google.com
- Google Search Console: https://search.google.com/search-console
- Google Business Profile: https://business.google.com
- YouTube: Search for “[topic] tutorial”
- LinkedIn Learning: Professional development courses
- Google Digital Garage: Free digital marketing courses
- Fiverr: https://www.fiverr.com (budget-friendly)
- Upwork: https://www.upwork.com (professional)
- Freelancer: https://www.freelancer.com
Q: I’m not good with technology. Can I still do this? A: Yes! This guide is written for non-technical people. For truly technical tasks (website setup, schema markup), you can hire help for ₹20,000-50,000 one-time. The rest is simple: posting on social media, writing content, responding to reviews.
Q: How much will this cost total? A:
- Website: ₹20,000-50,000 (one-time)
- Domain & hosting: ₹5,000-10,000/year
- Professional photos: ₹5,000-15,000 (one-time)
- Optional help: ₹10,000-30,000 as needed
- Total first year: ₹40,000-1,05,000
- Ongoing yearly: ₹10,000-30,000
Q: I don’t have time for 5-10 hours per week. Can I do less? A: You can do 2-3 hours per week minimum if you:
- Hire content writer for blog posts
- Use scheduling tools for social media
- Focus on most important tasks only But progress will be slower.
Q: Will I definitely get a Knowledge Panel? A: No guarantees. But following this guide gives you the best chance AND builds valuable online presence regardless.
Q: What if I don’t see a Knowledge Panel after 12 months? A: Keep going! Some take 18-24 months. Continue building authority. You’re still benefiting from improved online presence and reputation.
Q: Can I pay Google to create a Knowledge Panel? A: No. Google does not sell Knowledge Panels. Anyone claiming they can “get you a Knowledge Panel for money” is likely a scam.
Q: What’s the single most important thing I can do? A: Complete and optimize your Google Business Profile. This often forms the foundation of a Knowledge Panel.
Q: Should I hire an agency to do all this? A: You can, but:
- Cost: ₹50,000-2,00,000+
- You still need to be involved (content review, posting, engagement)
- Many agencies overpromise
- You learn nothing about managing your online presence Better to: Do it yourself with help for specific technical tasks.
This seems like a lot, but remember:
- You don’t do everything at once
- Many tasks become routine after a few times
- You’re building something valuable for your career
- Even without a Knowledge Panel, you’re improving your practice’s online presence
- Patients will find you more easily
- Your reputation will grow
- You’ll establish yourself as an authority
Most importantly: You CAN do this! Thousands of doctors have done it, and most of them weren’t technical experts. They were just consistent and patient.
Take it one step at a time. Start with Month 1, Week 1. Don’t worry about Month 6 yet.
You’ve got this, Dr. [Your Brother’s Name]!
If you get stuck:
- YouTube has tutorials for almost everything
- LinkedIn has many medical professionals who’ve done this
- Local web developers can help with technical issues
- Professional associations often have resources
- Don’t be afraid to ask for help
Remember: Every expert was once a beginner. Start where you are, use what you have, do what you can.
Good luck on your journey to building your online presence!